Case Study – Aretacni Pripravky
Our Czech distributor – Aretacni Pripravky, a key partner in the Central European market, began collaborating with Redats Sp. z o.o. in 2019. Focused on distributing equipment for workshops and tire services, their team was committed to expanding in their market. First step for our closer collaboration were facing and naming the challenges we see in the Czech market.
Challenges
- Strong competition in Czechia, taking into account the size of the country and the population
- Technical training of the service department to have warranty and post warranty repairs in Czechia in no time.
- Shaping our know-how of the our branch of automotive for Czechia market
- Adapting sales techniques and products for the market
- Product training for sales allowing them to shape offer from our range specific for the client
- Adjusting stock levels of our machines in the warehouse of our partner along with spare parts warehouse in Czechia allowing quick machines maintenance
- Understanding the Czech market in case of marketing, promotions and discounts.
How we could help ?
We were able to help with the right tools, training, and market insight to drive sustainable growth. The support included:
1. Marketing Support
- We provided for our distributors marketing materials which they could use for promoting REDATS products.
- Together we started doing time limited offers shaped exclusively for Czechia.
2. Technical Training
To boost post-sale support and customer satisfaction, we provided the distributor’s technical team with:
- In-depth hands-on training on machine repairs and maintenance in our Office in Poland.
- Access to troubleshooting documentation and real-time support from REDATS specialists. We have a dedicated technical department team for our B2B Distributors.
3. Sales Training
Understanding the automotive market in each country is crucial. Every one of them is different through culture, GDP, populace. We shared our internal know-how based on years of experience in Poland and across Europe, including:
- Sales workshops focused on customer needs analysis. It’s very important to know, even before a customer, what he would need from you.
- Handling the objections with which we have almost 20 years of experience.
- Training focusing on the products in offer. Nowadays Customers coming to your sales team expect an expert in their range, not only a salesman.
4. Complaints and it’s processing
It is not a problem if you have a complaint, the problem is how you resolve it. Happy customer is a happy business. There is no company where complaints don’t happen. But it’s very important how you, as the company, handle it. At REDATS, we have introduced special procedures developed over years of experience, which allow us to handle complaints quickly and professionally. Due to the fact that we have every spare part for our machine in our warehouse in Poland we were able to end 2024 with a result of an average complaint processing time of 2 working days. This team took a big part in supporting our team in Czechia.
Results
Thanks to this collaborative approach, the distributor experienced consistent and significant year-over-year growth and in 2024 they become one of our top distributors in case of export:
| Year | Turnover Growth |
| 2020 | Starting point |
| 2021 | 144 % |
| 2022 | 192 % |
| 2023 | 68 % |
| 2024 | 49 % |
If you are looking for a way for your Business to grow, don’t hesitate to contact us. Let us help you to grow you and our business together. For our distributors we offer: marketing materials, technical and sales training and the most important almost 20 years of experience in automotive market.